Carl Durocher

Carl Durocher

Ottawa, Ontario, Canada
818 followers 500+ connections

About

I'm a team leader, thinker, solver and a technical creative with 25+ years working with all things digital. My work includes Digital Product design, AI, UX, UI, problem-seeking, problem-solving, building the front-end, team management and coming up with Digital Strategy. I've helped create and lead projects for well-known names like McDonald's, Warner Bros, NASCAR, Realtree, MOTHERS, and many others.
My mission has always been to lead successful team and craft products that look amazing, user-friendly, and truly speak to the targeted audience.

Experience

  • Schiefer Chopshop Graphic

    Schiefer Chopshop

    Ottawa, Canada Area

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    Ottawa, Canada Area

  • Company ghost image

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      Ottawa, Canada Area

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      Ottawa, Ontario, Canada

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      Gatineau, QC, Canada

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    Canada

Projects

  • Realtree Website Relaunch

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    To stand out in a crowded online space, Realtree was looking for an approach that leveraged their unique story. It wasn’t going to be enough to build a new ecommerce website that simply sold their products; this evolution need to be a compelling convergence of store and narrative – brand-commerce taken to the next level.

  • OSDB Sports - Online Sports Database Design and Developmen

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    With multiple sports and multiple leagues filled with unique and talented players, creating a comprehensive online sports database was a big job. Luckily, SCS was up to the task archtitecting and designing this incredible new site.

  • Mothers® Polishes·Waxes·Cleaners

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    Polishing up the high-performance vehicle care experience

  • Califia Farms - Website Redesign

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    A focused collaboration of client design and agency development expertise, Califia’s new website holds no compromise between to commitment to brand story and the purchase path. Fully responsive, category focused and optimized for paid and organic search, it provides the foundation for a personalized experience that inspires the kind of healthy living that really can make a change.

  • The Addams Family Mobile Game

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    Designed specifically for mobile web and focusing on micro play sessions, the game captures the in-store audience with quick moments of fun that drive brand awareness, brand affinity and purchase intent in retail stores all over North America.

  • warnerbros.com - Website Redesign

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    Redesigned to deliver on the functional requirements without compromise to content or experience, Warner Bros has begun rolling out their new flagship website. Starting with an MVP product in March, 2019 new content types and features will be released as a part of an ongoing product strategy that will ultimately deliver on the full collaborative vision.

  • Arch Motorcycle Company / One of the world's most innovative new bikes. A website to showcase it.

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    Co-founders Gard Hollinger and Keanu Reeves created ARCH Motorcycle Company to push the limits of design, engineering, and craftsmanship in the motorcycle world. Fuel created a site to reflect and enhance the elegance and beauty of the motorcycles themselves.

    Other creators
  • Carnival Cruise - Treasure Hunt AR App

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  • DC Kids / The biggest heroes deserve a massive web presence.

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    When DC Comics sought to update the web presence for some of the most popular characters in comic book history, they turned to Fuel to develop an experience that would be equal parts intuitive and enthralling for their savvy young audience.

    Other creators
  • Martha Stewart - Wine Collection / Online Store

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  • Warner Bros. - Looney Tunes / Cartoon history's greatest characters. One massive new site to find them all.

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    Warner Brothers has shown an amazing knack for rejuvenating and updating its legacy brands into exciting new content. No kids’ property is more a part of its D.N.A. than Looney Tunes, and the new LooneyTunes.com brings together nine decades of history into an engrossing online experience.

    Other creators
    See project
  • NFL RUSH Gameday App

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  • MishMosh Kids for iPad / Watch Videos & Play Games

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    Description
    MisMosh is the best FREE unlimited access entertainment service designed exclusively for kids!
    Explore handpicked finds tailored to your child’s age from premier partners such as National Geographic Kids, DHX Media, PickATale eBooks, and more in addition to exclusives from our own MishMosh Originals editors.

    Other creators
  • Pokemon TCG / A brand new site letting Pokémon fans decide who rules the skies.

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    Pokémon’s trading card game is a bona fide hit among tweens and teens. To celebrate the sixth and latest expansion to the series, Fuel created an immersive new website to activate the fan community and drive purchase of products.

    Other creators
  • GEOX Interactive Kid's Book

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  • Hello Kitty / DC Comics

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  • Minions Movie

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  • HOME (DreamWorks)

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  • McDonalds - How To Train Your Dragon 2

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    Designed to provide a new world of fun inside one restaurant visit, the How to Train Your Dragon 2 digital Happy Meal extension came to life in one of the hottest promotions for the Happy Meal. Over 67% of the app’s users engaged in-restaurant, over 250,000 dragons were discovered in store during the Happy Meal window, and the promotion led to a 500% increase of the Magic Camera app downloads vs the previous month, helping Europe’s Happy Meal performance outpace the rest of the world.

    See project
  • McDonalds Happy Studio / Bringing one of the biggest kid brands into the digital age

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    A Massively Multiplayer Online game for McDonald's Europe that delivers licensed content as a "second gift" to kids. Happy Studio has spanned over 50 countries across 2 continents, and has been localized in over 35 languages.

    Properties found in Happy Studio include:
    Rise of the Guardians, How to Train your Dragon, The Croods - DreamWorks
    Barbie, Hotwheels - Mattel
    My Little Pony, Beyblade, Furby - Hasbro
    Skylanders - Activision
    Pokemon - The Pokemon Company (subsidiary of…

    A Massively Multiplayer Online game for McDonald's Europe that delivers licensed content as a "second gift" to kids. Happy Studio has spanned over 50 countries across 2 continents, and has been localized in over 35 languages.

    Properties found in Happy Studio include:
    Rise of the Guardians, How to Train your Dragon, The Croods - DreamWorks
    Barbie, Hotwheels - Mattel
    My Little Pony, Beyblade, Furby - Hasbro
    Skylanders - Activision
    Pokemon - The Pokemon Company (subsidiary of Nintendo)
    and many more..

    Other creators
  • Penguins of Madagascar (DreamWorks)

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  • Guinness World Records

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  • Ben 10 / Hello Kitty - Time For Fun

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  • The Amazing Spiderman 2: Web Slinger

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  • The Lego Movie: Lego Extreme Tower

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  • Furby / Batman Training

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  • Scooby Doo: Scary Fun

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  • Skylanders: Safe Skies

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  • Hot Wheels / Barbie Creativity

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  • Smurfs 2: Smurf Yourself

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  • Despicable Me 2: Minion Match

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  • Shaun the Sheep - Falling Apples

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  • Yoohoo & Friends - Around The World

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  • Justice Retail / Live Justice App

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    The new Justice App is a great way for kids to become a Justice Insider. Shows them the latest trends and arrivals, special offers, what’s new and allows them to create wishlists of their favorite clothes and accessories! Kids can connect with friends, share and express yourself, with all things Justice at their fingertips. In-store t-shirt scanning to discover secrets.

    FEATURES:

    • EXPLORE the Justice newsfeed with the latest trends and insider info!
    • WISHLIST your favorite…

    The new Justice App is a great way for kids to become a Justice Insider. Shows them the latest trends and arrivals, special offers, what’s new and allows them to create wishlists of their favorite clothes and accessories! Kids can connect with friends, share and express yourself, with all things Justice at their fingertips. In-store t-shirt scanning to discover secrets.

    FEATURES:

    • EXPLORE the Justice newsfeed with the latest trends and insider info!
    • WISHLIST your favorite Justice clothes and accessories and share them!
    • FIND “Secret Designs” in stores, in catalogs, and online!
    • CUSTOMIZE your own unique profile!
    • CREATE and share your own “Secret Designs” for others to find!
    • SHOW OFF and express your own style to real friends!
    • CONNECT with our Girls with Heart!
    • PLAY with fun surveys, polls, and quizzes!

    Other creators
    See project
  • NASCAR Acceleration Nation / Speeds that'll make your head spin. A website experience to match.

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    Since 1948, NASCAR’s has been a staple of American motorsport, and its races are broadcast in over 150 countries. In order to take its brand experience into new areas and demographics, NASCAR selected Fuel to help it take some key steps into digital youth engagement, to activate new audience through interactivity and play.

    Other creators
    See project

Honors & Awards

  • Gold – Falken Tire “Falken Tire Website “, Consumer Website

    ADDYs (Regional – Orange County)

  • Bronze – OSDB “OSDB Website”, Consumer Website

    ADDYs (Regional – Orange County)

  • Califia Farms Website

    AAF - Bronze ADDY Award - Online/Interactive - Websites - Consumer

  • GIANT Foods Web AR Snowflake Search

    AAF - Silver ADDY Award - Online/Interative - Apps, Games, and Virtual Reality > 33C - Games

  • GIANT Foods Web AR Snowflake Search

    AAF - Silver ADDY Award / Elements of Advertising - Mobile Interaction

  • GIANT Foods Web AR Snowflake Search

    AAF - Bronze ADDY Award - Online/Interactive - Branded Content & Entertainment for Online/Interactive

  • Hershey'S Addams Family Experience

    AAF - Bronze ADDY Award - Elements of Advertising - Innovative Use of Interactive/Technology

  • Hershey's Addams Family Experience

    AAF - Silver ADDY - Online/Interactive - Apps, Games, and Virtual Reality - Games

  • Hershey's Addams Family Experience

    AAF - Bronze ADDY Award - Elements of Advertising - User Experience

  • NASCAR "Acceleration Nation" App

    AAF - Gold ADDY Award - Apps, Games, and Virtual Reality - Mobile App

  • SYLVANIA "Headlight Savings Time"

    AAF - Silver ADDY Award - Online/Interactive - Websites - Consumer

  • Visit Laguna Beach Zen Landing Page

    AAF - Silver ADDY Award - Online/Interactive - Websites - Consumer

  • Warner Brothers WB.com UX Design

    AAF - Silver ADDY Award - Online/Interactive - Websites - Consumer

  • ARCH MOTORCYCLE - Auto & Auto Services official honoree

    WEBBY - HONOREE

  • Best in Branded Entertainment - www.happystudio.com

    DIGI Awards

  • Best in Online Gaming - www.happystudio.com

    DIGI Awards Runner Up

Languages

  • French

    Native or bilingual proficiency

  • English

    Professional working proficiency

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