“I've had the privilege of working under the exceptional leadership of Carl. He consistently impresses with his forward-thinking approach and is always on top of the latest trends and technology, fostering growth and sharing valuable insights. His down-to-earth demeanor and insightful perspective make him not only a great leader but also a valued mentor and someone a truly look up to. It's an honor to work alongside such an inspiring leader and I appreciate all that I have learned being a part of his team.”
About
I'm a team leader, thinker, solver and a technical creative with 25+ years working with all things digital. My work includes Digital Product design, AI, UX, UI, problem-seeking, problem-solving, building the front-end, team management and coming up with Digital Strategy. I've helped create and lead projects for well-known names like McDonald's, Warner Bros, NASCAR, Realtree, MOTHERS, and many others.
My mission has always been to lead successful team and craft products that look amazing, user-friendly, and truly speak to the targeted audience.
Experience
Projects
-
Realtree Website Relaunch
-
To stand out in a crowded online space, Realtree was looking for an approach that leveraged their unique story. It wasn’t going to be enough to build a new ecommerce website that simply sold their products; this evolution need to be a compelling convergence of store and narrative – brand-commerce taken to the next level.
-
OSDB Sports - Online Sports Database Design and Developmen
-
With multiple sports and multiple leagues filled with unique and talented players, creating a comprehensive online sports database was a big job. Luckily, SCS was up to the task archtitecting and designing this incredible new site.
-
Mothers® Polishes·Waxes·Cleaners
-
Polishing up the high-performance vehicle care experience
-
Califia Farms - Website Redesign
-
A focused collaboration of client design and agency development expertise, Califia’s new website holds no compromise between to commitment to brand story and the purchase path. Fully responsive, category focused and optimized for paid and organic search, it provides the foundation for a personalized experience that inspires the kind of healthy living that really can make a change.
-
The Addams Family Mobile Game
-
Designed specifically for mobile web and focusing on micro play sessions, the game captures the in-store audience with quick moments of fun that drive brand awareness, brand affinity and purchase intent in retail stores all over North America.
-
warnerbros.com - Website Redesign
-
Redesigned to deliver on the functional requirements without compromise to content or experience, Warner Bros has begun rolling out their new flagship website. Starting with an MVP product in March, 2019 new content types and features will be released as a part of an ongoing product strategy that will ultimately deliver on the full collaborative vision.
-
Arch Motorcycle Company / One of the world's most innovative new bikes. A website to showcase it.
-
-
Carnival Cruise - Treasure Hunt AR App
-
-
DC Kids / The biggest heroes deserve a massive web presence.
-
-
Martha Stewart - Wine Collection / Online Store
-
-
Warner Bros. - Looney Tunes / Cartoon history's greatest characters. One massive new site to find them all.
-
Warner Brothers has shown an amazing knack for rejuvenating and updating its legacy brands into exciting new content. No kids’ property is more a part of its D.N.A. than Looney Tunes, and the new LooneyTunes.com brings together nine decades of history into an engrossing online experience.
Other creatorsSee project -
NFL RUSH Gameday App
-
-
MishMosh Kids for iPad / Watch Videos & Play Games
-
Description
MisMosh is the best FREE unlimited access entertainment service designed exclusively for kids!
Explore handpicked finds tailored to your child’s age from premier partners such as National Geographic Kids, DHX Media, PickATale eBooks, and more in addition to exclusives from our own MishMosh Originals editors.Other creators -
Pokemon TCG / A brand new site letting Pokémon fans decide who rules the skies.
-
-
GEOX Interactive Kid's Book
-
-
Hello Kitty / DC Comics
-
-
Minions Movie
-
-
HOME (DreamWorks)
-
-
McDonalds - How To Train Your Dragon 2
-
Designed to provide a new world of fun inside one restaurant visit, the How to Train Your Dragon 2 digital Happy Meal extension came to life in one of the hottest promotions for the Happy Meal. Over 67% of the app’s users engaged in-restaurant, over 250,000 dragons were discovered in store during the Happy Meal window, and the promotion led to a 500% increase of the Magic Camera app downloads vs the previous month, helping Europe’s Happy Meal performance outpace the rest of the world.
-
McDonalds Happy Studio / Bringing one of the biggest kid brands into the digital age
-
A Massively Multiplayer Online game for McDonald's Europe that delivers licensed content as a "second gift" to kids. Happy Studio has spanned over 50 countries across 2 continents, and has been localized in over 35 languages.
Properties found in Happy Studio include:
Rise of the Guardians, How to Train your Dragon, The Croods - DreamWorks
Barbie, Hotwheels - Mattel
My Little Pony, Beyblade, Furby - Hasbro
Skylanders - Activision
Pokemon - The Pokemon Company (subsidiary of…A Massively Multiplayer Online game for McDonald's Europe that delivers licensed content as a "second gift" to kids. Happy Studio has spanned over 50 countries across 2 continents, and has been localized in over 35 languages.
Properties found in Happy Studio include:
Rise of the Guardians, How to Train your Dragon, The Croods - DreamWorks
Barbie, Hotwheels - Mattel
My Little Pony, Beyblade, Furby - Hasbro
Skylanders - Activision
Pokemon - The Pokemon Company (subsidiary of Nintendo)
and many more..Other creators -
Penguins of Madagascar (DreamWorks)
-
-
Guinness World Records
-
-
Ben 10 / Hello Kitty - Time For Fun
-
-
The Amazing Spiderman 2: Web Slinger
-
-
The Lego Movie: Lego Extreme Tower
-
-
Furby / Batman Training
-
-
Scooby Doo: Scary Fun
-
-
Skylanders: Safe Skies
-
-
Hot Wheels / Barbie Creativity
-
-
Smurfs 2: Smurf Yourself
-
-
Despicable Me 2: Minion Match
-
-
Shaun the Sheep - Falling Apples
-
-
Yoohoo & Friends - Around The World
-
-
Justice Retail / Live Justice App
-
The new Justice App is a great way for kids to become a Justice Insider. Shows them the latest trends and arrivals, special offers, what’s new and allows them to create wishlists of their favorite clothes and accessories! Kids can connect with friends, share and express yourself, with all things Justice at their fingertips. In-store t-shirt scanning to discover secrets.
FEATURES:
• EXPLORE the Justice newsfeed with the latest trends and insider info!
• WISHLIST your favorite…The new Justice App is a great way for kids to become a Justice Insider. Shows them the latest trends and arrivals, special offers, what’s new and allows them to create wishlists of their favorite clothes and accessories! Kids can connect with friends, share and express yourself, with all things Justice at their fingertips. In-store t-shirt scanning to discover secrets.
FEATURES:
• EXPLORE the Justice newsfeed with the latest trends and insider info!
• WISHLIST your favorite Justice clothes and accessories and share them!
• FIND “Secret Designs” in stores, in catalogs, and online!
• CUSTOMIZE your own unique profile!
• CREATE and share your own “Secret Designs” for others to find!
• SHOW OFF and express your own style to real friends!
• CONNECT with our Girls with Heart!
• PLAY with fun surveys, polls, and quizzes!Other creatorsSee project -
NASCAR Acceleration Nation / Speeds that'll make your head spin. A website experience to match.
-
Since 1948, NASCAR’s has been a staple of American motorsport, and its races are broadcast in over 150 countries. In order to take its brand experience into new areas and demographics, NASCAR selected Fuel to help it take some key steps into digital youth engagement, to activate new audience through interactivity and play.
Other creatorsSee project
Honors & Awards
-
Gold – Falken Tire “Falken Tire Website “, Consumer Website
ADDYs (Regional – Orange County)
-
Bronze – OSDB “OSDB Website”, Consumer Website
ADDYs (Regional – Orange County)
-
Califia Farms Website
AAF - Bronze ADDY Award - Online/Interactive - Websites - Consumer
-
GIANT Foods Web AR Snowflake Search
AAF - Silver ADDY Award - Online/Interative - Apps, Games, and Virtual Reality > 33C - Games
-
GIANT Foods Web AR Snowflake Search
AAF - Silver ADDY Award / Elements of Advertising - Mobile Interaction
-
GIANT Foods Web AR Snowflake Search
AAF - Bronze ADDY Award - Online/Interactive - Branded Content & Entertainment for Online/Interactive
-
Hershey'S Addams Family Experience
AAF - Bronze ADDY Award - Elements of Advertising - Innovative Use of Interactive/Technology
-
Hershey's Addams Family Experience
AAF - Silver ADDY - Online/Interactive - Apps, Games, and Virtual Reality - Games
-
Hershey's Addams Family Experience
AAF - Bronze ADDY Award - Elements of Advertising - User Experience
-
NASCAR "Acceleration Nation" App
AAF - Gold ADDY Award - Apps, Games, and Virtual Reality - Mobile App
-
SYLVANIA "Headlight Savings Time"
AAF - Silver ADDY Award - Online/Interactive - Websites - Consumer
-
Visit Laguna Beach Zen Landing Page
AAF - Silver ADDY Award - Online/Interactive - Websites - Consumer
-
Warner Brothers WB.com UX Design
AAF - Silver ADDY Award - Online/Interactive - Websites - Consumer
-
ARCH MOTORCYCLE - Auto & Auto Services official honoree
WEBBY - HONOREE
-
Best in Branded Entertainment - www.happystudio.com
DIGI Awards
-
Best in Online Gaming - www.happystudio.com
DIGI Awards Runner Up
Languages
-
French
Native or bilingual proficiency
-
English
Professional working proficiency
Recommendations received
13 people have recommended Carl Join now to view
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Carl Durocher in Canada
-
Carl Durocher
form setter at lisher
-
Carl Durocher
Programmeur-analyste, étudiant AEC en Intelligence artificielle
-
Carl Durocher
Technicien informatique
-
Carl Durocher
retired at Labatt Breweries of Canada
10 others named Carl Durocher in Canada are on LinkedIn
See others named Carl Durocher